{"id":6310,"date":"2020-09-07T14:57:33","date_gmt":"2020-09-07T14:57:33","guid":{"rendered":"https:\/\/cybersmart.com\/?p=6310"},"modified":"2021-08-04T14:05:26","modified_gmt":"2021-08-04T14:05:26","slug":"cybersmart-rebrand","status":"publish","type":"post","link":"https:\/\/cybersmart.com\/blog\/cybersmart-rebrand\/","title":{"rendered":"CyberSmart gets a rebrand"},"content":{"rendered":"

Today is a big day for CyberSmart.\u00a0<\/span><\/p>\n

After months of preparation, countless workshops and a fair few late nights, we\u2019re delighted to announce the launch of our new branding and website.<\/span><\/p>\n

What\u2019s changing?\u00a0<\/b><\/h3>\n

Everything. We\u2019re unveiling a brand new look, website and vision to take us forward into the next stage of our development. Here\u2019s CyberSmart CEO and co-founder, Jamie Akhtar on what the rebrand means:<\/span><\/p>\n

\u201cOur mission has been and always will be to make security accessible for every organisation. We want to see a world where every business, no matter how small, can be cyber secure. Our new branding aspires to reflect this.\u201d\u00a0<\/span><\/em><\/p>\n

Why the rebrand?\u00a0<\/b><\/h3>\n

The last few months have really brought home the importance of good cyber hygiene. With businesses from Tyneside to Truro working from home due to COVID-19, it\u2019s never been more crucial that everyone has access to the tools they need to stay cyber secure.<\/span><\/p>\n

So, it\u2019s time our branding reflected our vision, as our Chief Growth Officer, Sam Soares explains: <\/span>
\n<\/span>
\n<\/span>\u201c<\/span>We have gone beyond the look, the logo, the colours. The CyberSmart brand has been reimagined from the ground up, looking into where we are heading in the future. COVID has ushered us into a new world- one where proper cyber hygiene is no longer an option for businesses. Our new vision is to build a safe and healthy digital society.\u201d\u00a0<\/span><\/em><\/p>\n

We couldn\u2019t have done it without our friends over at Outfly<\/a>, a pioneering design agency who, like us, specialise in helping SMEs achieve their vision.<\/span><\/p>\n

What does this mean for our customers?\u00a0<\/b><\/h3>\n

For the time being, the way you access the CyberSmart Dashboard won\u2019t change. And neither will the functionality within it. <\/span>
\n<\/span>
\n<\/span>However, we\u2019ve got big plans for the future and the rebrand is only the beginning. We\u2019ll be revealing more over the next few months, so keep your eyes peeled for news.<\/span>
\n<\/span>
\n<\/span>In the meantime, if you haven\u2019t seen the branding,
take a look around our new site<\/a>.<\/span><\/p>\n

\"CTA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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